Whatever happened to Sarah Palin?

Levi Johnson’s new memoir will certainly ensure the former Alaska governor and her family—think Willow and the homophobic-laden messages she posted to her Facebook page last fall—will garner even more headlines. Will anyone actually notice? And more importantly, will anyone even care?

Palin’s assertion she was the victim of “blood libel” following the Tucson massacre certainly didn’t help her possible 2012 presidential campaign. The hype surrounding Donald Trump’s potential White House bid, however, has accomplished what Palin’s critics could not—her spits and spats and tweets and Facebook posts no longer dominate the hyper-saturated news cycle.

A Trump spokesperson said earlier this month that the Donald plans to announce whether he will run for president during the season finale of “Celebrity Apprentice” on May 22. Anyone who suggests that Trump is a serious presidential candidate is at least somewhat naïve—he has a reality show to promote after all! This ego-fueled side show, however, ensures that a former Alaska governor with a knack for social media is no longer the only media-savvy kid on the block vying for attention.

Stay tuned…